The report found girls are suffering particularly from the situation, which it links to depression, eating disorders and violence.
But boys are also facing pressure to "be macho, be strong, don't show your emotions''.
Bratz dolls and stationery for school children bearing the Playboy logo are examples of how marketers "are effectively encouraging young girls to present themselves in a sexual way'', the report said.
It also criticised how music videos often show women "in provocative and revealing clothing and are depicted as being in a state of sexual readiness'', while men were typically shown as "hyper-masculine and sexually dominant''.
Frank Furedi, a professor of sociology at Kent University in southern England, said the root of the problem lay with society as a whole.
"The whole of society is hypersexualised - sex becomes the common currency through which adults make their way in the world and continually send a signal to children that sex is all that matters,'' he told BBC radio.
Labels: media_infuences, sex
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