- Dr. Anna McAlister and her colleagues at the University of Wisconsin showed preschoolers 50 brands in 16 categories of products.
- More than 90 percent of the children could recognize certain fast food logos and products. They also had strong judgments about the brands, and understood some had more "social power" than others.
- The children who could identify the most brands had advanced social skills and a particular type of cognitive development.
Labels: children, popularity, brands, consumerism
Posted By: Aspen/CRC