The British government is in the process of initiating several controversial new programs and advertisements to combat a national epidemic of obesity.
The nation's Food Standards Agency has asked every restaurant to provided detailed information, including calorie counts, on their menus. The FSA also would like restaurants to judge the healthfulness of their menu options by posting "red traffic lights" next to high-sugar, high-fat choices, and "green lights" next to healthier options.
The effort is not without its critics.
"This is just ridiculous." said Stephen Glaister, a prominent London restaurant owner. "People who go to restaurants for dinner are out for a good time. They are not interested in calorie counting."
On the electronic front, the video game industry is complaining about a controversial television advertisement that shows a cartoon boy playing video games, and then zooms in on his belly fat. The commercial ends when the boy shoots an effigy of himself, and the words "Game Over" appear.
"The ad suggests that playing video games makes children fat," said a spokesperson for the video game industry. "This is another example of naïve stereotyping and scapegoating. Video gaming can be part of an active and healthy lifestyle for everyone of all ages."
About one in four Britons are obese - the highest national obesity rate in Europe.
Labels: tv, obesity, adverstising
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