The government advertisements will feature a picture of three young children and the words, "One of us will die of heart disease or diabetes because of the foods our parents let us eat now."
Other parts of the newspaper ad say, "It is hard to say no to your kids, but if you give in every time you're not being kind, you're killing with kindness. Kids who eat the wrong sorts of food and sit around all day are more likely to get heart disease, cancer, diabetes and to die young. Some will die younger than their parents."
Great Britain is facing a childhood obesity epidemic in that one in four children is overweight when he starts school, and one in three is overweight five years later.
A spokesperson for the Childhood Growth Foundation, which keeps track of children's weights, said, "We are really concerned that parents are using sweets, chocolates and fizzy drinks to reward their children. ... (These foods) only store up problems for their children's future health."
Labels: health, chilhood_obesity, denial
Posted By: Aspen Education Group