Preteen girls are going to beauty salons for hair coloring, permanents, and straightening, according to an article in the
New York Times. Color streaks that make them look like teen idol Hannah Montana are particularly popular.
"We've had girls as young as 6 in for highlights, but 9 and 10 is more the norm," said Tammy Currin, the owner of the Toadly Kool Me in Fayette, N.C. "If it's not a relaxer, highlights are usually the first step mothers will allow. Once the girls' friends see them, they're in the next week getting streaks of their own."
Unlike most adult clients who want natural-looking highlights, the preteens prefer chunky ones in wild colors like hot pink. "It's a lucrative niche market for the industry that is beginning to be addressed at trade shows and other association events," Gordon Miller of the National Cosmetology Association told
Times reporter Camille Sweeney.
Mark Goodman, the vice president of the association and owner of Hair Designers, a salon in Hilton Head Island, S.C., said that preteens make up 25% of his clients. "Five years ago, the rule of thumb was 15- to 16-year-olds would come in for their first color. Now, that girl is 10," he said.
Some people are uncomfortable with the trend. Nancy Amanda Redd, author of
Body Drama, attended Harvard University and is a former Miss Virginia. She said, "These girls are going from baby to mini-adult. They feel naked without their highlights. I think we need a giant dose of realism here."
Source: New York Times
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Labels: media_infuences, tweens, role_models
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