Professor Deborah John from the Carlson School of Management found that materialism increases in middle childhood and early adolescence (ages 8 to 13 years) and decreases by the end of high school. This mirrors patterns of self-esteem.
"The level of materialism in teens is directly driven by self-esteem," she wrote. "Self-esteem drops as children enter adolescence, when materialism peaks. By late adolescence when self-esteem rebounds, materialism drops too."This study appears in the Journal of Consumer Research.
Labels: influences, money, self-esteem
Posted By: Aspen Education Group